Why 7-11-4 might be the most important rule you’re overlooking . . .

It’s hard to put a number on trust, but here’s the formula that might do it: 7-11-4.

I’m currently reading "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley and he has a great perspective on the 7-11-4 rule, originally created by Google.

In a nutshell, the 7-11-4 theory explains the level of familiarity needed for someone to feel comfortable buying from you (whether you sell a product or a service). It’s based on the idea that before a customer trusts a brand enough to commit, they typically need to have accumulated:

• 7 hours of interaction with your brand (e.g., watching videos, reading articles, attending webinars) over
• 11 different touchpoints or encounters (e.g., emails, social media posts, podcasts, ads) across
• 4 different locations where they encounter you (e.g., LinkedIn, YouTube, your website, live event, in person)

The theory highlights that building trust isn’t about one big interaction - it’s about repeated, varied, and consistent exposure across multiple platforms. If your brand focuses on creating these layered experiences, potential clients will naturally feel more familiar and ready to engage or buy.

As Priestley writes: “You need to create a journey for them to run deep with their desire to know more.”

I love this so much because it quantifies what I’ve been championing for years - volume and variety matters just as much as quality. As a numbers nerd, I love that there's a formula to show it: 7-11-4.

The beauty of this is that creating a large number of content pieces does not have to be an overwhelming task - what it requires is consistency and finding creative ways to repurpose content.

As I’ve mentioned before, a 1-hour video interview with our clients can easily becomes 10+ pieces of sharable content by the time we’re done!

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Want to learn more about how we do it? Let’s talk!

💡Bonus: For the first 3 people in the Continental US that replies to this email, I'll send you a copy of Oversubscribed by Daniel Priestley!

Vidhya Seran: Ditch the tech career norms and embrace failure

Sharp viewers of our podcast on YouTube probably noticed something different recently - we’ve changed our Season 3 playlist to the “Tech Leaders Untold Podcast."

Why? Simply put, we believe it better represents the value we bring to you, our viewers. Since we began this podcast, I’ve been so moved by the generosity of our guests to open up and share parts of themselves that are authentic and vulnerable.

​Vidya Seran is a great example of this. As Associate Director of Future Technology at Verizon (and holder of 20 patents!), Vidya is responsible for seeing how Generative AI and other innovations will impact and improve our lives.

Here are some highlights from our chat:

• It's okay to fail. Fail as a person, fail as a project, fail as a company, it's okay because you take valuable lessons from there and come out of it.
• Multimodal is the newest trend that's popping up very fast, which means combining audio, video, text, and then fusing them together.
• Everybody has a perspective, a perception of the world. You don't have to conform to their perception. You don't have to conform to their perspectives.

Watch the full interview here.

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You may also enjoy this episode from Season 1 where Amy Czuchlewski, VP of Engineering at FIS, as well as holding leadership positions at Foot Locker, Nickelodeon, Bottle Rocket and many others, gives tips for introverts who want to grow their careers in technology.

For those that are curious, Tech Legacies will become an overarching media brand that will include multiple technology shows. More details to come in the future. As loyal readers of our newsletter, you will get the insider scoop!

Content tip:

Head or Heart?

When creating content for LinkedIn, should you aim for the head or the heart? The answer is yes. In this short video, I discuss how to bring together the left and right sides of your brain to create content that inspires and educates. Make your audiences think and feel.

Upcoming Tech Events:

​The CG Hour LinkedIn Live Show - Save the date for an eye-opening episode on Salesforce's Agentforce TODAY! (Wed May 14th, 12pm CST). Replay immediately available here.

​DFW Technology Prayer Breakfast - Join 1000+ tech professionals on Wed Oct 1 for networking and community. Get a preview here where we speak with the retired SVP & CIO of Texas Instruments, Ellen Barker.

​SAP Sapphire Conference 2025 - I'm heading to this huge annual SAP conference with Delaware Consulting on May 19-21, 2025 in Orlando, FL. Let me know if you'll be there too!

Thank you to our Tech Legacies sponsor, CG Infinity!

Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture.

Shout out to our partner, Tech CXO Launchpad!

Shout out to our partners at Tech CxO LaunchPad. Their next cohort starts Mar 6! Connect with Karen Bruno to learn more about the Program, the benefits, the outcomes, and how this Program provides a blueprint for new C-Level Execs or the path to the C-Suite for rising stars.

Now we want to hear from you, Reader

Want to get a free copy of Oversubscribed by Daniel Priestley? Be the first 3 people in the Continental US to reply to this email and I'll send you a copy.

Fanny

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