Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Want more clients? Start thinking 7-11-4
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Why 7-11-4 might be the most important rule you’re overlooking . . . It’s hard to put a number on trust, but here’s the formula that might do it: 7-11-4. I’m currently reading "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley and he has a great perspective on the 7-11-4 rule, originally created by Google. In a nutshell, the 7-11-4 theory explains the level of familiarity needed for someone to feel comfortable buying from you (whether you sell a product or a service). It’s based on the idea that before a customer trusts a brand enough to commit, they typically need to have accumulated:
The theory highlights that building trust isn’t about one big interaction - it’s about repeated, varied, and consistent exposure across multiple platforms. If your brand focuses on creating these layered experiences, potential clients will naturally feel more familiar and ready to engage or buy. As Priestley writes: “You need to create a journey for them to run deep with their desire to know more.” I love this so much because it quantifies what I’ve been championing for years - volume and variety matters just as much as quality. As a numbers nerd, I love that there's a formula to show it: 7-11-4. The beauty of this is that creating a large number of content pieces does not have to be an overwhelming task - what it requires is consistency and finding creative ways to repurpose content. As I’ve mentioned before, a 1-hour video interview with our clients can easily becomes 10+ pieces of sharable content by the time we’re done! 💡Bonus: For the first 3 people in the Continental US that replies to this email, I'll send you a copy of Oversubscribed by Daniel Priestley! Vidhya Seran: Ditch the tech career norms and embrace failure Sharp viewers of our podcast on YouTube probably noticed something different recently - we’ve changed our Season 3 playlist to the “Tech Leaders Untold Podcast." Why? Simply put, we believe it better represents the value we bring to you, our viewers. Since we began this podcast, I’ve been so moved by the generosity of our guests to open up and share parts of themselves that are authentic and vulnerable. Vidya Seran is a great example of this. As Associate Director of Future Technology at Verizon (and holder of 20 patents!), Vidya is responsible for seeing how Generative AI and other innovations will impact and improve our lives. Here are some highlights from our chat:
Watch the full interview here. For those that are curious, Tech Legacies will become an overarching media brand that will include multiple technology shows. More details to come in the future. As loyal readers of our newsletter, you will get the insider scoop! Content tip:Head or Heart? When creating content for LinkedIn, should you aim for the head or the heart? The answer is yes. In this short video, I discuss how to bring together the left and right sides of your brain to create content that inspires and educates. Make your audiences think and feel. Upcoming Tech Events:The CG Hour LinkedIn Live Show - Save the date for an eye-opening episode on Salesforce's Agentforce TODAY! (Wed May 14th, 12pm CST). Replay immediately available here. DFW Technology Prayer Breakfast - Join 1000+ tech professionals on Wed Oct 1 for networking and community. Get a preview here where we speak with the retired SVP & CIO of Texas Instruments, Ellen Barker. SAP Sapphire Conference 2025 - I'm heading to this huge annual SAP conference with Delaware Consulting on May 19-21, 2025 in Orlando, FL. Let me know if you'll be there too! Thank you to our Tech Legacies sponsor, CG Infinity!Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture. Shout out to our partner, Tech CXO Launchpad!Shout out to our partners at Tech CxO LaunchPad. Their next cohort starts Mar 6! Connect with Karen Bruno to learn more about the Program, the benefits, the outcomes, and how this Program provides a blueprint for new C-Level Execs or the path to the C-Suite for rising stars. Now we want to hear from you, ReaderWant to get a free copy of Oversubscribed by Daniel Priestley? Be the first 3 people in the Continental US to reply to this email and I'll send you a copy. Fanny 🌟 Want to elevate your company's brand by creating a podcast, livestream or video series for 2025? Click here and let's explore the possibilities. 🌟 Want to sponsor our podcast? Click here and let's see if we're a fit. |
Fanny Dunagan
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
If a picture is worth a thousand words, what is a video worth? I believe in the power of video. When my family left China and moved to Canada, I didn’t know any English. But I began picking up the language from cartoons and conversations. Learning how to write English came after several years of English-as-a-Second-Language (ESL) classes. This is natural. After all, humans are wired for spoken language first. Babies and kids learn to listen and speak before they read or write—a pattern that...
The most important brand in the world… you. Can you guess how many brand messages you see each day? Here’s a hint - it’s a LOT. Researchers estimate that each of us is exposed to 6,000 - 10,000 ads daily. Between social media, search and display ads, emails, and even good old-fashioned billboards and bus stop benches, brands are everywhere. The same holds true for you. While personal branding seems like something we’ve been saying forever, the term itself only goes back to 1997, when Tom...
What do you want your legacy to be? Welcome to 2025! As we begin this fresh, shiny new year, it’s a perfect time to revisit our legacies. There’s a belief that one way to live your life to its fullest is to write your own obituary. Envisioning what your final legacy will be allows you to build that roadmap now. So, what do I want my legacy to be? Simply put, I want people to say that I made them feel seen and heard. I grew up thinking it was better to stay quiet and not bring attention to...