Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Why video-first is the smartest brand strategy
|
If a picture is worth a thousand words, what is a video worth? I believe in the power of video. When my family left China and moved to Canada, I didn’t know any English. But I began picking up the language from cartoons and conversations. Learning how to write English came after several years of English-as-a-Second-Language (ESL) classes. This is natural. After all, humans are wired for spoken language first. Babies and kids learn to listen and speak before they read or write—a pattern that often applies to adult learners as well. PathLynks grew because we rode the wave of native video when it got popular on Facebook and introduced on LinkedIn in 2017. I used it to promote job fairs that we were organizing and featured employers with their open roles. Looking back, I've always gravitated towards video. If you want to see me in all my awkwardness, here's the first video I ever recorded. 😄 Now, there’s never been a better time to be a video creator. Remember these early video cameras? Well, we’ve certainly moved way beyond those days to a place where anyone can create their own videos from their smartphones or laptops. And there are a lot of compelling reasons to do so, especially on LinkedIn:
And beyond the numbers, video content creates an authenticity that written words just can’t. Seeing someone speak plus their body language and energy helps cut through the tremendous clutter out there and fast-tracks your message. People get to know the real you quickly and deeply when they see you on video. Last - but definitely not least - one video can be repurposed in countless ways. I recently put together the diagram below to give an idea of how many ways a one-hour video can be used. Want to chat about how you can get started with a Video-First content strategy? Click here! Patrick Benoit: "Stop chasing the tech." Patrick Benoit is a high-flying leader. Literally. As the former Global CISO at Brink’s and VP of Cyber Governance, Risk & Compliance (GRC) at CBRE, Patrick is passionate about technology, but that’s only one part of what makes him whole. Driving down the road one day, he saw a sign advertising flight lessons for only $99. So he jumped in a plane and started a new hobby that has led to his becoming a commercial pilot! Here are some highlights from our entertaining chat:
Watch the full interview here. You will also enjoy this episode from Season 1 where Saurajit Kanungo, President of CG Infinity, discusses how to succeed in business as a mid-size company. Content tip:1% Rule Hopefully, this newsletter inspired you to think differently about video creation. If so, here’s a short video on how to do things 1% better each day, inspired by the amazing book, Atomic Habits. Upcoming Tech Events:The CG Hour LinkedIn Live Show - Save the date for an eye-opening episode on Salesforce + AI on Wed May 14th, 12pm CST DFW Technology Prayer Breakfast - Join 1000+ tech professionals on Wed Oct 1 for networking and community. Get a preview here when we speak with the retired SVP & CIO of Texas Instruments, Ellen Barker. SAP Sapphire Conference 2025 - I'm heading to this huge annual SAP conference with Delaware Consulting on May 19-21, 2025 in Orlando, FL. Let me know if you'll be there too! Thank you to our Tech Legacies sponsor, CG Infinity!Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture. Shout out to our partner, Tech CXO Launchpad!Shout out to our partners at Tech CxO LaunchPad. Their next cohort starts Mar 6! Connect with Karen Bruno to learn more about the Program, the benefits, the outcomes, and how this Program provides a blueprint for new C-Level Execs or the path to the C-Suite for rising stars. Now we want to hear from you, ReaderHave you posted a video of yourself yet? If not, what's holding you back? Fanny 🌟 Want to elevate your company's brand by creating a podcast, livestream or video series for 2025? Click here and let's explore the possibilities. 🌟 Want to sponsor our podcast? Click here and let's see if we're a fit. |
Fanny Dunagan
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Why 7-11-4 might be the most important rule you’re overlooking . . . It’s hard to put a number on trust, but here’s the formula that might do it: 7-11-4. I’m currently reading "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley and he has a great perspective on the 7-11-4 rule, originally created by Google. In a nutshell, the 7-11-4 theory explains the level of familiarity needed for someone to feel comfortable buying from you (whether you sell a product...
The most important brand in the world… you. Can you guess how many brand messages you see each day? Here’s a hint - it’s a LOT. Researchers estimate that each of us is exposed to 6,000 - 10,000 ads daily. Between social media, search and display ads, emails, and even good old-fashioned billboards and bus stop benches, brands are everywhere. The same holds true for you. While personal branding seems like something we’ve been saying forever, the term itself only goes back to 1997, when Tom...
What do you want your legacy to be? Welcome to 2025! As we begin this fresh, shiny new year, it’s a perfect time to revisit our legacies. There’s a belief that one way to live your life to its fullest is to write your own obituary. Envisioning what your final legacy will be allows you to build that roadmap now. So, what do I want my legacy to be? Simply put, I want people to say that I made them feel seen and heard. I grew up thinking it was better to stay quiet and not bring attention to...