Introducing the Leadership Spotlight Series!

Service-based organizations face a unique challenge.

Their most valuable intellectual property lies in the expertise of their subject matter experts (SMEs). To grow and succeed, these firms need to showcase that knowledge to clients and prospects just like the media.

But here’s the catch: how do you leverage their expertise for marketing without pulling them away from their core work?

The answer lies in efficiency: minimize time, maximize impact.

In our last newsletter, I discussed how podcasts can serve as powerful content hubs, generating weeks and even months of materials - video clips, blog posts, infographics and more.

Now, we've transformed this concept into a proven process with PathLynks’ new offering: The Leadership Spotlight Series.

Drawing from our experience with the Tech Legacies podcast and livestream shows over the last 4 years, this program allows us to partner with professional services firms to create video podcasts featuring your SMEs, executives, sales leaders and even clients and prospects to build a roadmap for continuous, engaging content.

Here’s how it works:

• We work closely with your team to identify which SMEs you'd like to feature. We can even explore client and prospect features.
• We develop targeted questions to draw out their most valuable insights.
• We conduct a one-hour interview with the them, then turn that into a wealth of content—10x the original time invested!
• We repeat this over the year with each of your service offerings and verticals.

The Leadership Spotlight Series amplifies your experts' voices and shares their insights through captivating video interviews, turning their expertise into an ongoing narrative that engages your audience.

Interested in learning more? Let’s chat!

Mike Youngs: A soaring career in airport technology

Like many here in the Dallas-Fort Worth area, I spend a lot of time at the DFW Airport. As I’m zooming between terminals or trying to grab a coffee before my flight, I don’t think much about all the technology it takes to run the third busiest airport in the U.S. - one that served over 80 million passengers in 2023.

Chatting with Mike Youngs, VP of IT at DFW Airport in Dallas-Fort Worth, changed all that. The incredible ecosystem that Mike oversees requires strong oversight and leadership.

Here are some highlights from our interview:

• Don't lose sight of who your customer is. Really understand how they operate and how you can apply technology to provide real value to them.
• Systems are up 99% of the time, but the reality is we're so dependent on technology today and even a small incident can have a significant operational customer impact.
• I put myself in a setting that's very comfortable and neutral and encourage employees to come by and tell me what's going on.

Watch the full interview here and hear the latest airport tech trends! ✈️

You may also like this episode from Season 1 where Karen Bruno, CEO of Tech CXO LaunchPad, as well as the President & Founder of Tech Allies, gives a roadmap for networking success in the tech industry.

Content tip:

Snackable Content

Earlier in the newsletter, I introduced the The Leadership Spotlight Series.I’m so excited to help organizations make a big impact with this program.

Here’s a perfect complement to that announcement - a short video I did about repurposing content. It gives some practical tips on taking a larger piece of content and turning into numerous forms of snackable content.

As we all know, people love snacks!

A little inspiration:

Prada on the Moon

I came across an interesting marriage of fashion and space recently. In a British Vogue article, they talked about a partnership between Italian luxury fashion house, Prada and Axiom Space, the leading provider of human spaceflight services including spacesuits.

This union resulted in a slick cool spacesuit that will be worn by the first woman and the first person of colour ever to land on the moon in 2026. So if you're ever stuck, flip through a magazine (or scroll through the digital version) from an industry that's polar opposite to yours. You never know what ideas may spark from the unlikeliest of places!

Thank you to our Tech Legacies sponsor, CG Infinity!

Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture.

Now we want to hear from you, Reader

For those avid podcast listeners, what's your favorite podcast?

Fanny

🌟 Ready to invest in executive coaching and build your LinkedIn thought leadership? Click here.