The power of communityI was struggling to get moving. It was a recent Friday night and I was exhausted from a long week. I had already purchased a ticket to the Executive Leadership Forum by Alliance of Technology and Women (ATW). I wasn't motivated to get dressed up and leave the comfort of my house. Sometimes, it just takes a little momentum. As soon as I got there, I saw people I knew and we shared hugs and laughs. It felt like a sisterhood. There's not many technology events I go to where women are actually a majority. While the social aspect is amazing, ATW really stands out for their impactful programs. One of them close to my heart is called ignITe. This program is designed for women in transition, returning to the workforce or interested in a career change. The participants build marketable skills, get industry exposure and certifications, build technology competency and confidence, and open new career pathways for themselves. Here’s why this program really hits home for me. When my family immigrated to Canada in the 1980s, my mother spoke no English and worked as a cashier at my grandfather’s store. Thanks to a program called Skills for Change, she got certified on Microsoft Office and got a job as an accounting clerk at an insurance company, providing our family with steady income. It also meant she no longer had to work 12 hour days and be on her feet all the time. Programs like this change the whole trajectory of a family and subsequent generations. I wouldn't be here writing this to you without it. Want to pay it forward? How about donating to organizations and resources that you needed the most when you were growing up? Watch here. Podcast Feature:Unleashing the power of education, mentoring and succession planning with FedEx Divisional CIO I’ve long believed in the power of mentorship, so it was an absolute pleasure to speak with Cheryl Bevelle-Orange on the Tech Legacies podcast! Cheryl is the Managing Director & CIO FedEx Custom Critical, the company where she has spent an impressive 27 years, starting as a programmer and rising through the ranks. Here are just a few highlights from our chat:
You can watch the full interview here. You may also like this episode from Season 1 where Shaunna Black, former Vice President at Texas Instruments, shares her core philosophy of being a heart-centered leader. Content tip:When should you give . . . and when should you ask? In this short video, I share a great tip that I got from Craig Fisher, CEO of TalentNet Media about the 5:1 Give to Ask Ratio. It’s a really important formula when posting content and in this video, I give more specifics on how to use this ratio to your advantage. Thank you to our Tech Legacies sponsor, CG Infinity!Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture. Now we want to hear from you, ReaderWhat is your favorite productivity tool? Fanny 🌟 Ready to invest in executive coaching and build your LinkedIn thought leadership? Click here. |
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Why 7-11-4 might be the most important rule you’re overlooking . . . It’s hard to put a number on trust, but here’s the formula that might do it: 7-11-4. I’m currently reading "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley and he has a great perspective on the 7-11-4 rule, originally created by Google. In a nutshell, the 7-11-4 theory explains the level of familiarity needed for someone to feel comfortable buying from you (whether you sell a product...
If a picture is worth a thousand words, what is a video worth? I believe in the power of video. When my family left China and moved to Canada, I didn’t know any English. But I began picking up the language from cartoons and conversations. Learning how to write English came after several years of English-as-a-Second-Language (ESL) classes. This is natural. After all, humans are wired for spoken language first. Babies and kids learn to listen and speak before they read or write—a pattern that...
The most important brand in the world… you. Can you guess how many brand messages you see each day? Here’s a hint - it’s a LOT. Researchers estimate that each of us is exposed to 6,000 - 10,000 ads daily. Between social media, search and display ads, emails, and even good old-fashioned billboards and bus stop benches, brands are everywhere. The same holds true for you. While personal branding seems like something we’ve been saying forever, the term itself only goes back to 1997, when Tom...