A Holiday Reminder to Engage and Appreciate As Thanksgiving approaches in the U.S., here’s a little-known fact to bring some holiday humor: it’s actually the busiest day of the year for plumbers! With all those big feasts, clogged drains and overworked garbage disposals are often on the “menu.” Thanksgiving is a wonderful reminder to be grateful, and that includes showing appreciation for your LinkedIn followers! Each follower isn’t just a number—they’re individuals who’ve shown interest in you, your company and its mission. Acknowledging them can go a long way. When working with clients, I always recommend reviewing new followers at least once a month. Consider reaching out to those who may be potential customers or partners. A simple thank-you message—no hard sell—can show you’re genuinely interested. You might even ask if there’s specific content they’d love to see on your page. Engaging with your followers is also a great prompt to keep your page active and engaging. Consistent posting ensures that anyone who follows you won’t see a page that’s gone quiet for weeks or months. So, as you celebrate Thanksgiving, remember to keep it fresh, keep it relevant, and keep it consistent. Have a wonderful Thanksgiving, and here’s to showing gratitude for every connection! 🧡 Trey Smith: from his Atari 800 to CIO leadership What leadership skills will you need in this modern tech world? The old ways of command and control do not work. This was just one of the takeaways from my terrific conversation with Trey Smith, who has been the CIO at multiple firms across the chemical, finance and insurance industries. He is now the CIO at Discovery Land Company. Trey shares important insights about his experiences with leading people as a technologist, and the power that comes from showing your vulnerability and saying: “I don’t know.” Here are some other highlights from our interview:
Watch the full interview here! Content tip:Snackable Content As we come together with family and friends this Thanksgiving, it’s a perfect time to reflect on the core values that define who we are at our very essence. In this brief video, I share insights on how to weave your core values into your content, making it a genuine expression of the unique gifts you bring to the world. A little inspiration:Thank you to our Tech Legacies sponsor, CG Infinity!Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture. Now we want to hear from you, ReaderWhat is your favorite hobby? Fanny 🌟 Want to elevate your company's brand by creating a podcast, livestream or video series for 2025? Click here and let's explore the possibilities. |
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Why 7-11-4 might be the most important rule you’re overlooking . . . It’s hard to put a number on trust, but here’s the formula that might do it: 7-11-4. I’m currently reading "Oversubscribed: How to Get People Lining Up to Do Business with You" by Daniel Priestley and he has a great perspective on the 7-11-4 rule, originally created by Google. In a nutshell, the 7-11-4 theory explains the level of familiarity needed for someone to feel comfortable buying from you (whether you sell a product...
If a picture is worth a thousand words, what is a video worth? I believe in the power of video. When my family left China and moved to Canada, I didn’t know any English. But I began picking up the language from cartoons and conversations. Learning how to write English came after several years of English-as-a-Second-Language (ESL) classes. This is natural. After all, humans are wired for spoken language first. Babies and kids learn to listen and speak before they read or write—a pattern that...
The most important brand in the world… you. Can you guess how many brand messages you see each day? Here’s a hint - it’s a LOT. Researchers estimate that each of us is exposed to 6,000 - 10,000 ads daily. Between social media, search and display ads, emails, and even good old-fashioned billboards and bus stop benches, brands are everywhere. The same holds true for you. While personal branding seems like something we’ve been saying forever, the term itself only goes back to 1997, when Tom...