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Making the most of your summer vacation . . . For many people who work really hard throughout the year, vacations are somewhat complicated. They know that it’s important to unwind, recharge and spend quality time with their families, but it’s very challenging to take their minds off work. I’ve struggled with this myself at times, and have found a way to balance these two feelings. Vacation time is family time . . . and it’s book time. I use the opportunity of being out of the office to immerse myself in great books that I know will help improve my business and better serve my clients. Being outside of day-to-day work tasks allow my mind to be even more receptive to new ideas. I end up being able to think on a deeper level and envision the future. This year’s family vacation was at Kiawah Island, SC, and while I was there I finished 24 Assets: Create a Digital, Scalable, Valuable and Fun Business That will Thrive in a Fast-Changing World by Daniel Priestley. The book does a great job of listing the two dozen assets that every high-performing company needs. Priestley defines an asset as “anything that would still be valuable without you.” Here are the seven asset categories of his focus: 1️⃣Intellectual property 2️⃣Brand assets 3️⃣Market assets 4️⃣Product assets 5️⃣Systems assets 6️⃣Culture assets 7️⃣Funding assets Going one level deeper, these assets include podcasts, methodologies, digital downloads, CRM systems, books, media channels, project management systems, on-boarding processes, KPIs, key people of influence and much more. The book really helped me rewire my thinking about what we all need to build scalable businesses so we’re not so dependent on our precious time. I also asked my LinkedIn community for recommendations of impactful books they had recently read and got some fabulous suggestions. Here’s a sampling:
I’m really excited to explore many of these titles. What is your current summer book? Reply to this note and let me know! Artecia Wilson: Three Clues to Spot Tech Problems Early Artecia Wilson is our latest guest on the Tech Leaders Untold Podcast. Being the Director of Technology at AT&T, slowing down has never been an option for Artecia. A self-proclaimed Navy brat, she attended 15 schools before graduating. The constant moving and needing to quickly understand new cultures ended up being great training to be agile in corporate America. The curiosity and discipline she nurtured as a child eventually led to her uncovering a major fraud ring at AT&T. Here are some of the other insights from our conversation:
Watch the full interview here. Upcoming Tech Events:T200 has invited me to speak at their ElevateHER Career Chat virtual session on Wed July 30 at 11am CST. Learn how to strategically build your visibility and thought leadership on LinkedIn. Open to members and non-members. Register for this free training here. GovCon Transformation Series - Are you a government contractor under pressure from all the shifting rules and regulations? Join the LinkedIn Live show with delaware North America on Wed Aug 6 at 3pm CST. The CG Hour LinkedIn Live Show - Save the date (Aug 27 at 12pm CST) for another thought provoking show as we explore the topic of building or buying software for your business' next transformation. DFW Technology Prayer Breakfast - Join 1000+ tech professionals on Wed Oct 1, 2025 for networking and community. Reserve a table here. Thank you to our Tech Legacies sponsor, CG Infinity!Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture. Shout out to our partner, Tech CXO Launchpad!Shout out to our partners at Tech CxO LaunchPad. Their next cohort starts Mar 6! Connect with Karen Bruno to learn more about the Program, the benefits, the outcomes, and how this Program provides a blueprint for new C-Level Execs or the path to the C-Suite for rising stars. Now we want to hear from you, ReaderWhat book are you reading this summer? Fanny 🌟 Want to elevate your company's brand by creating a podcast, livestream or video series for 2025? Click here and let's explore the possibilities. 🌟 Want to sponsor our podcast? Click here and let's see if we're a fit. |
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly GoodrichCorp).She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
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